What is a Blog and How to Create One

What is a blog?

Initially, a blog was a personal diary that is kept on the Internet. The main (and sometimes the only) readers of the blog were friends and relatives of the author. Today, not only personal diaries are considered blogs, but also many personal sites that have blog features: one author, entries are displayed by date, it is possible to view entries for a specific date.

Initially, blogs were used to express their thoughts, to communicate by interests. Now more and more often blogs are used for making money or personal promotion. You can make money on a blog using contextual advertising or selling links. But we are more interested in understanding how to use a blog to advertise our services or PR.
What is a blog for?

Creating and maintaining a good blog is not cheap, so you need to understand - is it worth it?

A blog can solve the following tasks:

attract clients if you are a freelancer and offer services that are in demand online, for example, write texts for websites. In this case, you can create a blog about how to write quality texts - and if the blog is interesting and attracts the attention of site owners, you will receive orders through the blog from interested readers.
increase your reputation: the authors of TOP blogs, especially in narrow areas, are well known on the net. The presence of a popular blog of a specialist is a sign of his high professionalism and increases the chances of getting good orders and profitable offers of cooperation.
diversification of customer acquisition channels. The more sources of customers you have, the more stable the flow of orders.

Before you open a blog, you need to understand what task you set for yourself. Who do you need to attract as readers. What materials can you attract them with. How will you keep a permanent audience. And finally, what resources can you invest in blog promotion.
How to make a blog popular?

For example, you are a seo copywriter and write texts for sites in the middle price segment - most likely there are many optimizers and site owners among your clients. You are also interested in working with SEO companies that outsource content preparation to freelancers.