Legal Blog

For the past ten years, law firms have successfully used blogs to advertise their services.

A recent survey conducted by Greentarget showed how effectively professional lawyers use the blogosphere and how they generally feel about promoting a business through blogs.

The result of the survey turned out to be very interesting:

1. A large number of lawyers (84%) trust the information published on blogs.

2. Professional lawyers read the blogs of "promoted" lawyers or well-known firms much more often than blogs maintained by journalists.

3. More than 50% of respondents agreed that the popularity of the blog affects client activity: they apply for services to this company, and not to another.

4. Since 2010, the daily audience of blogs has decreased by 10%, but the volume of weekly and monthly readers more than compensates for this decrease, once again proving that quality is more important than quantity.

Law firm blogs are most often read by 2 categories of users: firstly, those who need important business information, and secondly, those who, on duty, have to decide which law firm to apply to.

Law firms, in turn, are showing an increase in the number of blogs. A recent analysis showed that 68 of the top 100 firms ran a total of 272 blogs in 2011. This is 74% (156 blogs) more than in 2010.

Given the ever-increasing number of law firm blogs, a reasonable question arises: why are some blogs successful and others not?

The answer is simple: successful companies follow a strategy based on communication with people.

Lawyers have always found their best cases (although not like this - the best cases always find lawyers themselves) through friendly relations with clients and thank-you notes. The internet hasn't changed that. Interaction with people is the best tool for establishing strong relationships and strengthening reputation.

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