Blog monetization

1. Placement of banners on the blog

Banners are often bought on blogs, since the audience of blogs is often strictly thematic, which is very convenient for advertisers. However, not all blogs are very successful and visible, so I advise you not to wait until you are offered to buy advertising yourself. It is necessary to independently look for some options for selling their places.

For example, in order to try to find an advertiser, I advise you to register with. Next, add your site and put prices for placing banners on your blog. For new sites, I advise you to set the price low, because. advertisers are very cautious about buying ads on brand new blogs at a high price.

After you hang some kind of banner (or rather several), it will become clear what is its click-through rate (CTR) on your blog. Advertisers are primarily interested in how many potential visitors it will receive, so based on the CTR and the number of impressions, it will be possible to set a fair price for the blog.

In general, in Runet there is a shortage of search for banner advertising placement. This format is usually bought directly, bypassing exchanges. Nevertheless, you can try to find advertisers through two more fairly large exchanges and
2. Sale of post and contextual links

An excellent option for blog monetization is the sale of posts, reviews and press releases. Yandex is great about external links that appeared immediately when a new article appears. Moreover, these links are eternal. All this gives the search engines reason to consider such links natural, and this is good for you and for the optimizer.

The best exchanges for posting posts on blogs:
3. Contextual advertising on blogs

Google Adsense (it's easier to get in, but even here the conditions have become terrifying);
(great context network);
(almost any sites are accepted);

Contextual advertising blocks are very clickable before the post, in the middle of the post and after the post. If the blog is visited, then this type of advertising is usually the main source of income (I emphasize the word white income).
4. Advertising/Selling Traffic

This includes all other advertising that was not included in the contextual advertising item and banners - teasers, CPA links (payment for actions), popunders, clickanders, pop-ups, various affiliate programs.